05/26/2017 | By Jeff Zallaps
There are a number of complex variables that will combine to drive revenue for your property. Here are a few to consider:
- Season: In Summit County, expect that 70-80% of your revenue will come from the ski season. This season commands the highest rate structure. July and August may have high occupancy – but at a significantly lower rate structure.
- Location: Given that 70-80% of your revenue will come from the winter season, focus on the locational factors desired by winter guests: proximity to ski lifts, town and transportation.
- Condition: Many properties in Summit County have recently been renovated leaving more dated properties less competitive. Up to date properties not only command higher rates and occupancy but also do better in off years (e.g. bad snow year).
- Amenities: What types of amenities does your property offer? Personal hot tubs, king size beds, modern electronic equipment all are critical to optimizing both rate and occupancy.
Finally, none of the above matters unless your vacation rental management company has a sophisticated program designed to market and care for your second home. If you have additional questions or if you would like additional information regarding Summit Vacations, please call Jeff Zallaps at 720-903-0537 or email me at JeffZallaps@Summitvacations.net.